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I’ve spent years making nutrition & healthy living simple. Now I’m doing the same for babies.
As a mom of two, I know how hard it is to shop for clean, non-toxic baby essentials. Simple Steps Market makes it easy!
Why Simple Steps?
Ingredient Transparency
No hidden toxins, ever. We carefully vet every product so you don’t have to.
Strict Standards
From baby food made without seed oils to clothes made without pesticides, only the cleanest and safest options make the cut.
Backed by Experts
Our selection is guided by leading experts in health, wellness, and non-toxic living.
Made for Conscious Parents
Whether you're a first-time parent or simply looking for better options, we make healthy choices simple.
Trusted by Thousands of Parents
Natty
I’m honestly so glad something like this exists. You’re right, it’s incredibly hard to find truly safe products without needing a chemistry degree to decode labels!
Paige Freeman
I love what your brand stands for and your mission.
Most Baby Products Aren't As Safe As You Think
Hidden Toxins
Many baby brands look healthy, but they still contain hidden toxins—things like chemicals, preservatives, and synthetic materials that can be harmful to your little one.
Misleading Labels
Even products labeled 'natural' or 'organic' can still contain questionable ingredients. Companies use buzzwords and certifications to appear clean, but many still include synthetic additives and preservatives that don't belong in baby products.
Lack of Transparency
Brands aren't always upfront about what's really in their products. Ingredients can be hidden under vague terms like 'fragrance' or proprietary blends, making it hard to know what you're actually using on your baby.
That's why we created Simple Steps Market—a place where you can find only the cleanest, safest baby products in one easy-to-shop marketplace.
Better-for-baby essentials
No harsh ingredients
Expert approved
All in one place
Your Baby Deserves Better
A Marketplace You Can Trust
Founded by a team of health-conscious parents and experts, Simple Steps Market was created to take the guesswork out of choosing what's best for your little one. Because when it comes to your baby's health, every step matters.
How Simple Steps Was Born
Kevin Fitzgerald
When my wife and I started our baby registry, we were overwhelmed—so after becoming a dad, I knew parents needed an easier way to shop non-toxic with confidence.
Simple Steps Journal
Nighttime Potty Training: Why Your Toddler Stays Dry During the Day But Wet at Night (And What Actually Works)
The Nighttime Potty Training Problem Most Parents Face You've done it. After weeks (or months) of effort, your toddler is finally potty trained during the day. No more accidents. They ask to use the bathroom. Victory, right? Then bedtime comes, and you're still reaching for overnight diapers. Morning after morning, they wake up soaking wet. You wonder: if they can stay dry all day, why not at night? Here's the truth most parents don't realize: nighttime dryness is a completely different skill than daytime potty training, and it requires a different approach. Why Nighttime Potty Training Takes Longer Most children master daytime potty training between ages 2-3. But nighttime dryness? That can take significantly longer, sometimes until age 5 or beyond. The reason comes down to biology and brain development: During the day, your child is awake and can recognize the signals that they need to go. Their conscious mind is in control. At night, they're asleep. Their brain needs to develop the ability to either: Wake up when their bladder is full, OR Hold it until morning This brain-bladder connection takes time to develop. Some kids get there quickly. Others need more time. Both are completely normal. The Hidden Problem with Overnight Diapers If nighttime dryness just takes time, why not keep using overnight diapers until your child naturally "grows out of it"? Because overnight diapers might actually be delaying the process. Here's why: Modern overnight diapers are designed to be extremely absorbent. They pull moisture away from the skin so effectively that your child never feels wet. And if they never feel wet, their brain never gets the feedback signal it needs to make the connection: "I'm peeing. This feels uncomfortable. I need to stop." Without that sensory feedback, the brain-bladder connection can't develop as quickly. What Actually Helps Kids Learn Nighttime Dryness The research is clear: kids learn faster when they can feel wetness. That uncomfortable sensation is what creates the neurological connection between the bladder filling up and the need to stop or wake up. But here's the challenge: you can't just put your toddler in regular underwear at night. That leads to soaked sheets, middle-of-the-night bedding changes, and frustrated parents. You need something that: Lets your child feel wetness (so they learn) Provides enough protection to keep your bed dry Can adjust as your child progresses This is where traditional overnight diapers and training pants fall short. They're either too absorbent (no learning) or not protective enough (destroyed mattress). The Solution: Adjustable Absorbency Training Pants The MyBeeBear Nighttime Training Bundle solves this exact problem with a simple innovation: a hidden pocket that lets you customize absorbency. Here's how it works: Early Stage (Just Starting) Use the underwear with minimal padding. Your child feels wetness quickly, creating that crucial brain-bladder feedback, but the absorbent pad keeps sheets protected. Middle Stage (Making Progress) As your child begins waking up dry some nights, you can adjust the absorbency level to match their needs. Heavy Wetter or Bedwetting Need more protection? Add additional pads for maximum absorbency without losing the training benefit. The key advantage: One system that adapts as your child learns, instead of buying different products for each stage. Why Organic Cotton Matters for Nighttime Training Unlike disposable overnight diapers made from synthetic materials and chemicals, the MyBeeBear training pants are made from 100% organic cotton. This matters because: Breathability: Cotton allows air circulation, reducing the risk of rashes and irritation during the 10-12 hours of sleep No harsh chemicals: No synthetic materials, fragrances, or irritating substances touching your child's skin all night Sensory sensitivity: Many toddlers (especially those with sensory sensitivities) find natural fabrics more comfortable than synthetic materials Better for the planet: Reusable training pants dramatically reduce waste compared to disposable overnight diapers How to Use Nighttime Training Pants Effectively Step 1: Start When Ready Most children are ready for nighttime training between ages 2-5. Signs of readiness include: Waking up dry occasionally Going longer stretches without daytime accidents Showing interest in not wearing diapers at night Step 2: Set Up for Success Limit fluids 1-2 hours before bed Have your child use the bathroom right before sleep Keep the path to the bathroom clear and lit Protect your mattress with a waterproof sheet Step 3: Start with Light Absorbency Use minimal padding so your child feels wetness quickly. This creates the learning opportunity. Step 4: Adjust as Needed If accidents are heavy or your child seems distressed, add more absorbency. The goal is learning, not stress. Step 5: Celebrate Progress Dry nights deserve celebration! Positive reinforcement helps build confidence. The Complete Nighttime Training Bundle The MyBeeBear Nighttime Training Bundle includes everything you need to start: 3 Pairs of Training Underwear 100% organic cotton Hidden pocket for customizable absorbency Tag-free and comfortable for all-night wear Fits ages 2-5 (sizes T3, T4, T5) 3 Reusable Absorbent Pads Washable and eco-friendly Designed to fit perfectly in the hidden pocket Adjustable protection level Bonus: Expert Potty Training Guide Tips and strategies to make the nighttime training process smoother Diapers vs. Training Pants: What's the Real Difference? Feature Overnight Diapers MyBeeBear Training Pants Absorbency Very high (masks wetness) Adjustable (promotes learning) Materials Synthetic chemicals 100% organic cotton Environmental Impact Single-use waste Reusable and sustainable Cost Over Time Ongoing purchases One-time investment Learning Benefit Minimal sensory feedback Direct wetness feedback Customization Fixed absorbency Adjustable to child's needs Common Questions About Nighttime Potty Training How long does nighttime potty training take? Every child is different. Some achieve nighttime dryness within weeks, while others may take several months. The key is consistency and patience. What if my child is a heavy wetter? The adjustable pocket system allows you to add extra absorbency for heavy wetters while still providing some sensory feedback, unlike overnight diapers that completely mask wetness. Can these be used for bedwetting in older children? Yes. The MyBeeBear system works for children ages 2-5 dealing with either nighttime training or bedwetting issues. The adjustable absorbency adapts to each child's specific needs. Are they machine washable? Yes, both the underwear and reusable pads are machine washable. Rinse with cold water first if soiled, then wash on a gentle cycle without fabric softener or bleach. What if my child has sensory sensitivities? The organic cotton material is soft, breathable, and tag-free, making it ideal for children with sensory processing challenges. The natural fabric is endorsed by pediatric occupational therapists. Why Parents Choose Simple Steps Market At Simple Steps Market, we only carry products that meet strict safety and ingredient standards. The MyBeeBear Nighttime Training Bundle passed our rigorous vetting process because: ✅ No harsh chemicals or synthetic materials ✅ 100% organic cotton for the safest option ✅ Pediatric expert-approved design and approach ✅ Adjustable system that grows with your child ✅ Sustainable and reusable for eco-conscious families Ready to Start Nighttime Training? If you're tired of overnight diapers and ready to help your child make the leap to nighttime dryness, the MyBeeBear Nighttime Training Bundle gives you everything you need in one package. Shop the MyBeeBear Nighttime Training Bundle → Free shipping on orders over $125 with code SSM125 About Simple Steps Market: We're a curated marketplace for the cleanest, safest baby products, taking the guesswork out of choosing what's best for babies. Every product is rigorously vetted by health experts so conscious parents can shop with confidence.
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How to Add Simple Steps Market Products to Your Babylist Registry
Building your baby registry? You can add any Simple Steps Market product directly to your Babylist registry in just a few clicks. Here's How It Works: Start here: https://www.babylist.com/add-items This link lets you add products from any store to your Babylist registry, including all the non-toxic essentials from Simple Steps Market. Watch the quick walkthrough below to see exactly how it's done: Why Add Simple Steps Market to Your Registry? Every product on Simple Steps Market is carefully vetted for safety and quality. By adding our products to your Babylist registry, you can ensure your friends and family are gifting you items that meet the highest non-toxic standards—without them having to do the research themselves. Ready to start building your registry with better-for-baby essentials? Head to Simple Steps Market to browse our curated collection!
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The Best Non-Toxic Diapers: A Complete Ranking for Health-Conscious Parents
When my son was born, I thought choosing diapers would be simple. Safe, clean products for babies...how hard could it be? Then I started reading labels. I discovered that most mainstream diapers contain chlorine-bleached materials, undisclosed fragrances, and layers of plastic (polypropylene) sitting directly against baby's skin for up to 12 hours a day. That's when the research began, and eventually, that's how Simple Steps Market came to carry what we believe are the safest diapers available. After months of vetting ingredients, reviewing certifications, and testing products on my own son, I'm sharing our complete ranking of the best non-toxic diapers. Whether you're building a baby registry or switching from a mainstream brand, this guide will help you find the safest option for your baby and your budget. Why Most Mainstream Diapers Should Be Avoided Before we dive into recommendations, let's talk about what you're actually putting on your baby when you use conventional diapers. The three biggest red flags: Chlorine bleaching - Most diapers are whitened using chlorine, which can create toxic dioxin byproducts. Dioxins are known carcinogens that accumulate in the body over time. Undisclosed fragrances - That "fresh baby" scent? It often contains phthalates and synthetic chemicals that can disrupt hormones and cause skin irritation. Fragrance ingredients don't have to be disclosed on labels. Plastic materials - Nearly every mainstream diaper uses polypropylene (plastic) as the inner lining against baby's skin. Babies wear diapers 24/7 for years – that's constant exposure to plastic materials we wouldn't accept in food containers. The frustrating part? These ingredients often aren't clearly listed on packaging. Terms like "breathable layers" or "moisture-wicking materials" sound safe but reveal nothing about what's actually touching your baby's skin. (For a complete breakdown of our diaper vetting process and what we look for in every product, check out our guide on how we choose the best non-toxic diapers.) What to Look for in Non-Toxic Diapers When evaluating safer diaper options, we focus on these core criteria: Materials: What's touching baby's skin? Cotton is ideal; plant-based materials are good; plastic should be minimized or eliminated Bleaching process: Chlorine-free (TCF or PCF) is essential Fragrance: Completely fragrance-free Certifications: OEKO-TEX, EWG Verified, or similar third-party testing Transparency: Brands should clearly disclose all materials and ingredients Now, let's look at the brands that actually meet these standards. The Rankings: Good, Better, Best Non-Toxic Diapers GOOD: Solid Starter Options These brands are significantly safer than mainstream diapers. They avoid chlorine bleaching and most harmful chemicals, though they still rely primarily on plant-based plastics rather than natural fibers. 1. Freestyle Why it's good: EWG Verified, chlorine-free, fragrance-free Materials: Plant-based materials, but still uses polypropylene Best for: Parents making the switch from conventional diapers who want third-party verification 2. Pura Why it's good: 100% chlorine-free, no lotions or fragrances Materials: Plant-based inner layer, though outer materials include synthetic components Best for: Eco-conscious families looking for biodegradable options 3. Hello Bello Why it's good: Affordable entry into cleaner diapers, no chlorine or fragrances Materials: Plant-based materials but does contain some synthetic polymers Best for: Budget-conscious parents wanting to avoid the worst mainstream offenders 4. Dyper Why it's good: OEKO-TEX certified, viscose from bamboo inner lining, compostable Materials: Bamboo-based but still includes synthetic absorbent polymer Best for: Families prioritizing environmental impact alongside ingredient safety Bottom line on "Good" tier: These are all meaningful upgrades from Pampers or Huggies. They eliminate chlorine and fragrance, which removes two major concerns. However, they still use plastic-based materials as the primary layer against baby's skin. BETTER: Premium Non-Toxic Options These brands take ingredient safety more seriously with stricter material standards and greater transparency. 1. Coterie Why it's better: OEKO-TEX certified, hypoallergenic, rigorously tested Materials: Ultra-soft plant-based liner (though still contains polypropylene) Best for: Parents with babies who have sensitive skin or eczema 2. EcoPeaCo Why it's better: Made with unbleached, sustainably sourced materials Materials: Bamboo and corn-based materials, minimal synthetics Best for: Families wanting environmental sustainability with ingredient consciousness 3. HealthyBaby Why it's better: EWG Verified with Clean Label Project certification Materials: Plant-based inner lining, free from over 5,000 harmful chemicals Best for: Parents who want multiple third-party certifications for peace of mind Bottom line on "Better" tier: These brands represent significant improvements in both material quality and transparency. They've invested in certifications and testing that most brands skip. However, they still haven't solved the fundamental issue: plastic against baby's skin. BEST: The Gold Standard Kudos This is the only diaper we carry at Simple Steps Market, and it's the only brand we use for my son. Here's why Kudos stands alone: What makes Kudos different: 100% cotton liner - The ONLY diaper with a soft cotton layer touching baby's skin instead of plastic. This is huge. Babies wear diapers 24/7 – why would we accept plastic materials when cotton is proven safer and gentler? OEKO-TEX certified - Third-party tested to be free from over 300 harmful substances No chlorine, no fragrance, no dyes - Meets all baseline safety requirements Superior absorption - Despite the natural materials, Kudos actually performs better than plastic alternatives (we haven't had a single blowout since switching) Our personal experience: We switched to Kudos when our son was a few months old because we couldn't find another diaper that prioritized what actually touches his skin. The difference was noticeable – fewer diaper rashes, better overnight performance, and peace of mind knowing he's not sitting in plastic for 12 hours straight. When you're changing 6-8 diapers a day for 2-3 years, those material choices compound. Cotton just makes sense. Bottom line on "Best" tier: Kudos solved the problem every other brand ignores. If you care about what's touching your baby's skin all day, every day, this is the only diaper that truly delivers on non-toxic materials. Shop Kudos Diapers at Simple Steps Market → Quick Comparison Table Brand Tier Inner Material Certifications Chlorine-Free Fragrance-Free Kudos Best 100% cotton OEKO-TEX ✓ ✓ Coterie Better Plant-based (with plastic) OEKO-TEX ✓ ✓ EcoPeaCo Better Bamboo/corn-based None listed ✓ ✓ HealthyBaby Better Plant-based EWG Verified, Clean Label ✓ ✓ Freestyle Good Plant-based EWG Verified ✓ ✓ Pura Good Plant-based None listed ✓ ✓ Hello Bello Good Plant-based None listed ✓ ✓ Dyper Good Bamboo-based OEKO-TEX ✓ ✓ Frequently Asked Questions Q: Are non-toxic diapers as absorbent as mainstream brands? A: Yes – and often better. We've found Kudos outperforms conventional diapers for overnight wear, and we haven't experienced any blowouts. The myth that "safer = less effective" doesn't hold up. Q: Why is cotton better than plant-based materials? A: Plant-based materials are an improvement over pure plastic, but most still contain polypropylene or similar synthetic polymers. Cotton is a natural fiber that's been safely used against skin for thousands of years – it's breathable, gentle, and doesn't require chemical processing to be soft. Q: Do I need to switch diapers immediately? A: Every reduction in toxin exposure helps. If you can't switch completely right away, consider starting with overnight diapers (when baby wears them longest) or making the change gradually as you use up your current supply. Q: Are expensive diapers worth it? A: We believe investing in what touches your baby's skin 24/7 for 2-3 years is one of the most important choices you can make. That said, even moving from mainstream brands to our "Good" tier makes a meaningful difference. Q: What about diaper rash? A: Many parents report fewer rashes when switching to truly non-toxic diapers, especially those with cotton linings. Plastic materials can trap moisture and heat, while fragrances and chemicals directly irritate sensitive skin. The Bottom Line: What We Use and Why As a new dad running a non-toxic baby marketplace, I've seen thousands of products claim to be "safe" or "natural." Very few actually deliver on those promises. When it came time to choose diapers for my own son, the decision was clear: Kudos is the only brand that truly prioritizes what matters most – the material touching baby's skin all day, every day. We haven't looked back. Fewer rashes, zero blowouts, and the confidence that comes from knowing exactly what's against his skin. If you're ready to make the switch to the safest diapers available, we'd love to help. Shop Kudos Diapers at Simple Steps Market →
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Your 2025 Non-Toxic Holiday Gift Guide for Babies & Toddlers
Finding safe, non-toxic baby gifts shouldn't be overwhelming. This year, we've done the research for you. Our holiday gift guide features expert-vetted products organized by age (0-6 months, 6-12 months, 1-2 years, 2-4 years), plus special sections for new moms, Montessori sets, splurge-worthy gifts, stocking stuffers, and wellness tech. Every product meets our strict safety standards. No hidden toxins, questionable ingredients, or harmful chemicals. Whether you're shopping for a baby shower, first Christmas, or birthday gift, you'll find thoughtfully curated options that prioritize both safety and play. From wooden toys and organic textiles to glass food makers and low-EMF baby monitors, these are the gifts we'd give our own children. Shop with confidence knowing every item has been carefully vetted for ingredient transparency and non-toxic materials. Simple Steps Market 2025 Gift Guide
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